MILK THE CASH COW / COOL BRANDS

COOL BRANDS

When Superbrands (UK) Ltd. published its official list of Britain’s coolest brands 2007/08.

Top five from the experts are:

So Now We know Central Saint Martins is officially a brand cooler than The University Of The Arts, a cash cow with a higher profile than the University it was amalgamated into. No doubt the high profile of the Fashion Department and its distinguished alumni and reputation for inventive, exploratory, creative teaching practices have all been in part responsible for this position of eminence and prominence. A position which the University Of The Arts has chosen to exploit in its quest to grow while at the same time ignoring the people who are responsible for and do the work to gain this reputation; the staff, students and alumni.

The proposed relocation to Kings Cross was decided upon without canvasing the staff and students of Central St Martins Charing Cross Road and asking why these courses work and why Charing Cross Road works for them.

University of The Arts do you really know your product???

MILK THE CASH COW

KINGS CROSS LOOKS LIKE A GREAT BIG MARKETING PUSH AND REBRANDING EFFORT TO SELL MORE COURSES ACROSS THE COLLEGE

With 25% smaller space for Fashion at the new Campus at KingsCross, what are the real benefits for the college, the staff, the students. Do we really believe they will cut recruitment levels as 'they' currently say they will.

Or is it a move to put Fashion under the same roof as other less high profile courses to make the brand CSM a whole lot more saleable.

LINKS
http://kulturfabric.wordpress.com/2007/10/15/the-art-school-brand/
http://www.coolbrands.uk.com/