Thursday, 19 February 2009

MILK THE CASH COW / COOL BRANDS


COOL BRANDS

When Superbrands (UK) Ltd. published its official list of Britain’s coolest brands 2007/08.

Top five from the experts are:

Super Brands

So Now We know Central Saint Martins is officially a brand cooler than The University Of The Arts, a cash cow with a higher profile than the University it was amalgamated into. No doubt the high profile of the Fashion Department and its distinguished alumni and reputation for inventive, exploratory, creative teaching practices have all been in part responsible for this position of eminence and prominence. A position which the University Of The Arts has chosen to exploit in its quest to grow while at the same time ignoring the people who are responsible for and do the work to gain this reputation; the staff, students and alumni.

The proposed relocation to Kings Cross was decided upon without canvasing the staff and students of Central St Martins Charing Cross Road and asking why these courses work and why Charing Cross Road works for them.

University of The Arts do you really know your product???

MILK THE CASH COW

KINGS CROSS LOOKS LIKE A GREAT BIG MARKETING PUSH AND REBRANDING EFFORT TO SELL MORE COURSES ACROSS THE COLLEGE

With 25% smaller space for Fashion at the new Campus at KingsCross, what are the real benefits for the college, the staff, the students. Do we really believe they will cut recruitment levels as 'they' currently say they will.

Or is it a move to put Fashion under the same roof as other less high profile courses to make the brand CSM a whole lot more saleable.

LINKS
http://kulturfabric.wordpress.com/2007/10/15/the-art-school-brand/
http://www.coolbrands.uk.com/
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1 comment:

  1. Saint Martin19 February 2009 at 02:07

    LETS HAVE A MARKETING LESSON

    SO KIDS: THE FOUR P'S of THE MARKETING MIX

    1. PRODUCT:SPEC OF GOOD AND END USERS NEEDS!
    END USER "i want a degree from csm"
    UNIV OF ARTS "ok show me the money"
    CSM "ok show me your porfolio"

    2.PRICE:SET A PRICE FOR PRODUCT!CAN BE EXCHANGE OF TIME ENERGY ATTENTION
    UNIV OF ARTS "that will be extra cash for your international status then"
    CSM "Im going to have to work late again even though I dont get paid because there are too many students and its unfair to not give them the time they need"

    3.PLACEMENT:RETAILING
    UNIV OF ARTS:"Sell Sell Sell"
    CSM:"Hello"



    4.PROMOTION:METHODS OF PROMOTING BRAND
    UNIV OF ARTS 'csm is cool and you can pay to learn "
    CSM "csm is an art school who prides itself on its high standards and creativity"

    SOURCE:

    Main article: Marketing mix

    In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.

    * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
    * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention.
    * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
    * Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.

    These four elements are often referred to as the marketing mix,[2] which a marketer can use to craft a marketing plan.

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